I came across Fake Food Japan while looking for something uniquely Japanese. The iwashi (sardine) cellphone charm/zipper pull had that perfect quirkiness I was looking for. After placing my order, I was extremely impressed when Justin himself contacted me and continued to update me about my order (when to expect it, when it was shipped, helpful tips, etc.). When the cellphone charm arrived on time, I was even more surprised that it came in an actual box rather than a simple padded envelope to protect it from shipping damage. This is the kind of care and attention to detail that Japan is well-known for, and I immediately knew that my order would follow suit. I was not disappointed. The sardine has a level of artistry, realism, and high-quality one would not expect for such a simple item. It is one of the best representations of what Japan has to offer, and anyone looking for something uniquely Japanese like I did would not be disappointed!